la.thedelimagazine.com 12/11

The Los Angeles-based psychedelic outfit Secret Alphabet put out an album, played some shows, and then they kind of just disappeared earlier this year, leaving us all twiddling our thumbs. To be fair, the band did notify its fans on its site that it would be on hiatus until October, but the month came and went with no sign of the experimental droners. In mid-November, the quartet finally broke its silence, announcing plans to record a second (and possibly last) album. If Secret Alphabet can release something as colorful and melodic as its debut, it will be a good year for the four-piece. I look forward to seeing what 2012 has in store for these guys. - Katrina Nattress

l.a. record 3/11

ALBUM REVIEW: Hear those lush reverberated cacophonies coming out of Highland Park? That is Secret Alphabet, and this four-piece band drones and smashes its way through its latest offering, The Light, The Way. Reviews of the band liken them to Spacemen 3 and the Jesus and Mary Chain, and from the opener, “Dirty Magazine,” you can tell those influences will pave the way for what is in store for the rest of the album: fuzzy-distorted guitar riffs hovering over simple steady drumming and droning bass lines. The standout cuts for me were “By Design,” “Something in the Air,” “What’s Your Name?” and “27”—on these tracks, the melodies really expand and the guitars become more distinct, complementing the monochromatic landscape of the album. It is these tracks that keep the entire album from sinking into that ever nebulous shoegaze label. Yes, I absolutely love the forebearers of all things shoegaze and yes, I even love some of the latest reincarnations of the genre; however, many of these new bands fail to realize that some of the pivotal shoegaze albums of the 90s were merely snapshots of one phase in those bands’ musical progressions. These kids get it. The Light, The Way has the feel of band’s journey and exploration of a musical landscape, and hopefully progression.
—Gabriel Aguirre

mercury in motion 12/10

ALBUM REVIEW: Smooth, obscure psychedelic rock-pop-punk music, otherwise referred to yours truly as "drug rock," with some catchy beats to boot. This band from Los Angeles, California is akin to Spacemen 3 and Lupine Howl. Kick back, zone out, enjoy the ride! Sample the full CD on the website:

dreams in colors 12/09
LIVE:
A few drinks into the night, Im convinced by a friend to head out to a random show in Highland Park...
Before i know it, taking the stage with nary a word or glance shared between members, LA band Secret Alphabet immediately launched into, "Dirty Magazines," a hypnotic mantra-riff fusion that had the audience swaying like hippies.
The 4-piece roared with wails of feedback and driving rhythms smashed into one another, creating a gleeful, cacophonous sound. The volume was explosive and thunderous; the decibals were high enough to enduce bodygasms. The closed eyed swaying girls out in front of the small stage of the Wolfgang Sound Gallery were more than convincing that I wasnt the only one feeling this.
The rest of the night is pretty much a blur, but it proved to me there is much more out here in L.A. than the typical hipster bands that are force fed to us by what seems to be hundreds of local bloggers. (or is it one blogger with hundreds of blogs?)
Whats more- theyre actually from L.A., (except for the new drummer) a rare thing indeed.
If youre tired of your run-of-the-mill, over-hyped transplant bands in Silverlake/Echo Park, keep heading East... yes- past the "Eat Well" and the "Little Joy"... where no skinny jeans are required. AT

feed your head 11/08
LIVE:
Secret Alphabet got the evening off to an atmospheric start. I enjoyed their music and its hazy psychedelic sound. Heavy with ambient bass and guitar, Eddie drones his vocals sideways into the microphone, treating his voice as just another instrument in their oceanic sound. They played about 5 or 6 songs to an ever expanding audience. -B

Music Connection Magazine 10/08
Led by singer Eddie Figueroa, this foursome have a droning, hypnotic sound pioneered by Spacemen 3 and Jesus & Mary Chain- droning vocals, bags of guitar squall and copious volume. SA's minimalist attack on the songs "27." "The Light/The Way" and "Where To Go" is seductive, arty and psychedelic. What the band achieve on these songs is effective- but it only goes so far; to truly stand out they will need to explore, develop further, reach a breakthrough. At this point there is a strong foundation for them to build on.

 

feed your head 9/08
On Saturday (September 13) my intention was to go see a band called Secret Alphabet, who had extended an invitation for me to come see them sometime. I didn't know their music, but when I listened to a few of their tunes on their myspace page I was impressed. They play the kind of shoe-gaze, psychedelic indie rock that I'm instantly partial to, and they play it well... B

fantastic weapon 9/08
Eddie Figueroa just SOUNDS like an important name. Like he could be a boxer or a car salesman or the varsity quarterback - but he’s not. He’s the brains behind the operation referred to as Secret Alphabet. The oddly shoe-gazey, dream-poppy, yet somehow still jam-bandish foursome is made up of some dudes from Highland Park, and you should totally swoop on their free mp3’s before you check them out in September. Seriously, go see them now, cause I promise you that in December your way-too-indie pal is gonna be all, “Dude, there’s this band called secret alphabet, you should check them out.” And when he does, you can be a pretentious fuck and go, “Uh, yeah, I’ve known about these dudes since like September, man.” CS

rock sellout- smash or trash 8/08
7 dollar taxi ten years out of date TRASH Astronauts of Antiquity the Jury is out i nearly posted on them myself Jaguar Farm think he is deluded needs a day job he may be influenced by these great bands but TRASH, The Frowns did nothing but remind me of Nickleback so you can guess where im sending them you saved the best till last Secret Alphabet i kinda like SMASH im more moody than Simon Cowell in this comment sorry to all the above artists except Secret Alphabet -london calling

to deny a sound 7/08
I'm tempted to think of bands like Elika, My Bloody Valentine or Languis and LSD And The Search For God... but still damn distinctive.
Fuzzy but so romantic and poetic. VS

mp3hugger.com/breakthruradio.com 7/08
The only thing wrong about ‘27’ is that it ends too quickly. I just love the tumbling instrumentation and even though the vocals are fairly monosyllabic they seem particularly apt in this instance. It is a delicious taster from Secret Alphabet’s new EP (it’s free if you ask them for a copy!). The quartet come from L.A. and by the looks of their still-in-construction webpages they are just getting off the ground. ‘27’ is a broody little number that is both fleet of foot and full of cerebral manoeuvres. It has a grinding momentum that builds to a cascading crescendo and boasts tons of atmosphere. If this were the 80’s I’m sure there’d be a 12-inch remix whereupon ‘27’s curvaceous aura would be given a thorough workout and our thirst for more of the same would be fully sated. Damn De Lorean, never about when you need it. KD